Social media has been dubbed the pink ghetto, with 70-80% of women making up the invisible labor that powers the consumer facing personas of brands. Interns don’t run social media accounts for brands, but you know who does? Women. Yet, it’s often a role that’s undervalued and treated as though anyone can do it. In reality it requires emotional acuity, the ability to be creative and think strategically–all rolled into one human. Navigating the ever-changing landscape of managing brands on social media requires more than the ability to string together a pithy sentence. Many of us have the option to disconnect and retreat from it all when the going gets tough, but what if your job requires you to be constantly immersed in online culture, like the many people who work in digital and social media? Being online can be an overwhelming experience especially when it comes to misinformation, toxicity and inequality.
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